1. Scope of Services
METAHAUS_BYFARAH provides specialized, performance-driven advertising consulting and campaign execution services, specifically:
- Meta Ads Manager account architecture, bid calibration, audience research, and budget allocation.
- Creative scripting briefs, aesthetic hook curation, and copy direct-response tailoring.
- Conversions API (CAPI) and technical pixel setup verification.
- Lead generation qualification funnels (Instant Forms, WhatsApp message funnels, and consultation calendar integrations).
2. Client Obligations & Account Access
To enable successful campaign calibration, the Client agrees to:
- Grant appropriate partner access permissions via Meta Business Manager without transferring account ownership.
- Maintain active, valid billing payment methods directly funded inside their own Meta Ads Manager ad account for all platform advertising spend.
- Provide accurate, high-resolution brand photography, video assets, and product/service pricing details in a timely manner.
- Review and provide approval for ad scripts and creative angles within agreed sprint timelines.
3. Advertising Spend & Platform Disclaimers
All advertising budget spend is paid directly by the Client to Meta Platforms, Inc. Management retainers paid to METAHAUS_BYFARAH cover strategic consultancy and campaign execution only, not media spend.
Performance Reality Notice:
While METAHAUS_BYFARAH utilizes battle-tested, data-led strategies to consistently optimize for the lowest cost-per-lead and highest conversion quality, advertising outcomes naturally fluctuate based on market competition, ad auction dynamics, seasonality, client sales close rates, and external economic conditions. Past campaign benchmarks displayed on this website do not guarantee future returns.
4. Intellectual Property & Confidentiality
Client Assets: You retain full, exclusive ownership of all logos, brand imagery, trademarks, and customer lists provided to us.
Agency Methodology: Proprietary media-buying frameworks, tracking architectures, and internal optimization workflows developed by METAHAUS_BYFARAH remain our intellectual property.
Mutual NDA: Both parties agree to maintain strict commercial confidentiality regarding business financials, client leads, and proprietary ad copy.
5. Retainer Billing & Termination
- Monthly management retainers are billed in advance of each 30-day service cycle.
- Because we operate with a strictly capped client roster, cancellation requires written notice at least 14 days prior to the next billing cycle.
- Upon termination, partner access to your ad account is cleanly relinquished, and all active campaign structures remain permanently in your ad account.
6. Governing Law & Jurisdiction
These Terms are governed by and construed in accordance with applicable commercial laws. Any dispute arising from these terms will be settled amicably through direct negotiation or standard commercial arbitration.